According to Stephen Marche, AI is transforming writing to become a partnership between human and machine work. Writers do not do all the work themselves anymore, they direct AI, revise its work, and determine what is good and bad. He also mentions that AI is not that new, but neither is human ingenuity because we never completely make anything new, as we always build on previous concepts. AI excels the styles but not the profound storytelling, which makes human beings significant in terms of meaning and structure. To my mind, AI will not eliminate creativity, but it can create a great deal of bad content in case people use it excessively. Nevertheless, professional writers can employ AI as an instrument of becoming even greater and more inventive.